Decks
Deliverables
Reach for the classic
INSIGHT
Due to the popularity of the brand, Kleenex and Tissue are used interchangeably.
IDEA
Reinforce what everyone already knows, Kleenex is the original.
DELIVERABLES
Print and Billboard
Designed for the baddies
INSIGHT
People who wear Hoes for Clothes love being able to show off their personality and attitude through what they wear. It’s not just about the outfit, it’s about the energy that comes with it.
IDEA
Showcase how wearing Hoes for Clothes empowers women to be the main characters not just in their lives, but in the lives of others as well.
Tagline:
Wear it cause you mean it!
DELIVERABLES
Print + OOH
OOH 1: Walk the runway with Hoes for Clothes. A hot pink runway in the center of Times Square; bold, flashy, and unapologetic, just like Hoes for Clothes.
OOH 2: Hoes for Sustainability. The target audience values brand eco-awareness, and opposes fast fashion. Hoes for Clothes makes sustainability sexy by being a slow fashion brand. To connect the link between sustainability and sexiness, trees with sexy, bring pink planters would be grown in Urban ares.